Technology

Alternative to Keyword Search

Everyday more and more people are turning to the Web for information related to important aspects of their life. But it can be extremely difficult for people to find the relevant information. At the same time, web and corporate portals are struggling to maximize the value of their content through increased exposure to users, but they have limited means to do so. A large content site has millions of documents, many of which have lasting value. NeurOK provides powerful and innovative way to distribute the right information to the right people at the right time.

Context-Driven Relevance Engine

NeurOK's product, Semantic Explorer solves this problem by enabling people to pursue their interests with just one-click and no keyword entry. Starting from a source document (e.g., Web page, news article), Semantic Explorer identifies related content based on key concepts or topics rather than individual keywords. This technique of identifying related content results in a dramatically higher degree of relevancy than even the most advanced keyword-based search engines

Personalized Content Alerts

Semantic Explorer not only makes it easier for users to find information when they are on a Web site, it also enables users to automatically monitor the Internet for information related to their interests even when they are not on line. For the Web site, this creates more stickiness and draws that user back to the site, freeing them from time-consuming and frustrating keyword searches for new information. Semantic Explorer will also help Web sites increase their look-to-buy ratios for products advertised on the site by allowing users to quickly and easily get the relevant targeted information they need to make informed purchasing decisions.

One Click, Three-buttons approach

More and more people grow frustrated wasting precious time trying to find the relevant information on the Web. This frustration is one of the most significant barriers to the success of any Web site and to the growth of the Internet in general.

As more people access the Web via wireless devices, where interface limitations are severe and keyword entry is agonizing, this problem will be magnified exponentially. As wireless Internet access becomes the norm of life, NeurOK has a tremendous opportunity to use their technology to serve a rapidly growing market of people who want the Web to be an easier place to find information.

NeurOK is currently focused on new media, web and corporate portals. NeurOK is initially seeking business development partners with content-rich Web sites, such as news and media, specialized content, and e-commerce sites.